At i-Cube, we love to recreate the wheels, ginger brands to push communication above competition.
Moreso, we love creating fresh ideas that raises feelings. This is our Creative strategy.
With good enough expertise in the media industry, we cut through all tiers of advertising; both Above and Below-the-Line. However, we have done more for Brands in Below-the-Line, Digital-Marketing & Public Relations.
CWAY DAD & DAUGHTER
CWAY Table Water wants to ginger her brand in the minds of brand loyals and to attract new brand trials.
We were briefed to create appeals for the brand.
We leveraged on the brand position in the market as a trusted name. And we built family connection to strengthen the trust appeal that we created.
The Bazaar Supermarket
To gain the sales traction, we launched out at some stores in Lagos an idea;
- Ladies dressed in dress sense called Oleku (found among the Yorubas - A tribe in the South West of Nigeria).
- Branded with the Bazaar marketing neck hangs revealing the Bazaar essence.
Goes out to advertise the brand in the neighbourhood with promotional ideas on purchases.