In i-Cube Worldwide, we are communication designers (creative/graphics) with strong visual and colour sense. Designs must speak any language the target audience understands.
We are not just talented in the art of creative designs but also understand the principles of branding and how to promote products and services through visual communication.
This is defined by various bodies as - "a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers".
We defer from this in our thinking, because this summarises branding as simply a means of Identification.